What We Think

When you play you are making an active choice to feel and enjoy thrills.
Which thrills for who is what we do.


Recent Thinking

The following are downloadable as PDFs:`

:: Four Ages of Gaming

:: Games Summit

:: How Girls Game

:: Casual Gamers EGN 2004

:: AQR Article January/February 2003

:: AQR Article March 2002

:: Develop Magazine Dec 2001