Media

Broadcast
Do you need to know how your viewers think and feel about your programme? Is the content delivering what you intend? How is your presenting talent perceived?

A major UK terrestrial broadcaster approached Some Research to gain viewer insights into the quality of their sports output. With focus groups throughout the country, we provided clear recommendations on how to position the programmes into the future, and how best to use trails to communicate what was on offer.

The broadcaster reworked the format and content of their live and highlights sports shows, confident that they were delivering what the viewer wanted.