International

International Brand Audit
Do you need to carry out a multi-territory brand audit? Is your brand so big that it has attributes with regional differences?

A multinational client approached us with just these issues and we devised an international project with our strong network of qualitative partners in German, France, Italy, Spain and the Netherlands. Drilling down to regional differences allowed us highlight the strengths and weaknesses of the brand in different territories and enabled local marketing teams to fine tune their communications directly for their market.

We produced a consolidated report which teased out the key findings from the different countries and left the client with a rich and deep understanding of their product’s brand values.