Methods

How are we able to provide actionable recommendations and solutions for our clients?  We talk to consumers!

There are many valuable new research techniques (particularly ones specific to the web) but we think it is still hard to beat exposing a product or an idea to a target market and then discussing it with them face to face.   Figures can tell part of the story but to find out the deeper motivations, desires and behaviours of consumers, they need an opportunity to speak for themselves.  We provide that opportunity and invite you to listen in.

Each research project is specially tailored according to its particular requirements and objectives, but some of the techniques we use include:

Sonar  |  Discussion Groups  |  Brainstorming  |  Acid Test