Acid Test
The Acid Test allows producers and developers to see real gamers play your game.
Viewed from behind one way mirrors, you can watch and video capture carefully targeted gamers playing as they would at home. You deliver playable code and we’ll find the “real” gamers – casual, dedicated or hardcore – to play your game for you.
With development budgets becoming larger and the risks associated with making games becoming greater such a service can mean the difference between a well-balanced and polished game that creates a positive and lasting brand relationship, or a game that loses its participants after the second level and weakens the brand.
The current practise of recruiting play-testers into the studio to simulate the target market offers a clumsy and inaccurate solution because:
- Recruitment is often haphazard and does not ensure it represents the target market
- Respondents are often tech savvy, experienced, hardcore gamers that do nothing for highlighting crucial usability issues, difficulty balancing, menu layouts and host of other important elements
- The development/publisher location for play-testing can affect results – it is not a neutral environment (no matter how cool it tries to be) and can lead gamers to play in an unnatural style
Some Research addresses these problems by:
- Recruiting fresh respondents using professional MRS code standards that ensure accuracy to target demographics
- Providing informal viewing facilities with two way mirrors, filming equipment with the possibility of on screen action and gamer reaction simultaneously recorded, broadband access and catering. Play testers are encouraged to play in the same style they would at home.
- Leading groups with an impartial moderator
Why wait to find out how real gamers interact with your game? Contact us today for more information.