How We Do It

We talk to consumers!

There are a lot of valuable new research techniques (particularly ones specific to new media) but we think it is still hard to beat exposing a product or an idea to a target market and then discussing it with them.

We design each research project according to its particular requirements. However particular techniques that are appropriate include…

Sonar ¦ Discussion Groups ¦ Brainstorming ¦ Video games

A games specific product list can be found in the Video Game Sector, however, video game research often uses the core of the above methodologies.