We use creative, flexible mixed-method approaches.
The "group dynamic" benefits the collective development of ideas and concepts. We can draw on a variety of techniques and activities during moderation to answer your ‘wide’ and your ‘deep’ questions. Very specific samples can be pre-recruited.
Face to face, online, teledepth – we are highly experienced in interviewing people from all backgrounds, from kids to CEOs.
Deep observation and discussion whilst spending time with a person or group in their world.
Focusing on specific accompanied journeys, experiences, routines and shops. Can be done both online and in the real world.
Quick, flexible, and with the potential for larger demographic variety than a focus group, Sonar works by recruiting individuals in a town centre location and interviewing them instantly in a hired venue close by. The entire research cycle - brief to debrief - generally takes as little as one week, and it's very cost effective.
Co-creation and workshops
We bring the right people together (often advocates and client stakeholders) to collectively originate, develop, and refine ideas using a range of creative activities and formats. An excellent method for hothousing products as well as marketing and strategy solutions.
UX and service design research
User experience testing in hired UX viewing facilities, or ‘in the wilds’ of real lives. We observe carefully targeted respondents interacting with products and experiences, and discuss their experiences.
Stay on the pulse of your category and target audiences with our rolling trends reports.
Online discussion boards that typically last 3-5 days. Respondents go through a series of dynamic discussions and curated activities using a variety of engaging tools.
Explore, ideate, create, evaluate, iterate, repeat. Well designed and energised communities that come with a range of flexible tools (from polling to mark-up to interactive wire framing and video). We know the importance of planning, process, variety and engagement to running successful communities.
Digital biographies (some call them ‘netnographies’). Prolonged documentation using familiar social apps and/or our own research platforms.
Desk research to support our primary research, or as a standalone project. We provide business intelligence, category evolution and semiotic analysis, as well as inspiration for creative content and new IP in the media space.
We bring a fresh perspective to your existing (often fragmented) business insights and data assets. Popular amongst those whose internal resource is ‘stretched’.
Whilst we always seek to include video in our standard deliverables, sometimes clients require a very highly polished movie for cut through. Movies can be bolted onto most of the methodologies we offer, and are often distributed across a business or industry.
We regularly collaborate with a number of specialist quant houses, and also welcome newly suggested partnerships from our clients.
Social media monitoring and analysis can be used to support other approaches.