Video Games

Our innovative methods and decade of experience have earned us an unrivalled reputation within the video games industry for providing clear, actionable solutions to research questions.

We specialise in all aspects of qualitative consumer research for the video games industry and have completed a few hundred qualitative research projects for clients large and small. We also manage and compile the biannual GameVision gamer usage and attitude survey.

Some Research can help you improve the games you make and the way you market them. There are various points in the cycle of developing and preparing a game for launch for which consumer research may be appropriate and we have a method for each. We can help you with:

Concept testing
Game development
Play testing
Strategic Marketing
Advertising and Execution testing
Difficulty testing and balancing
Sequel development
Gamification – Using games to increase your consumer interaction with your brand, as well as influencing consumer behaviour

We have experience with a variety of genres, from first-person shooters to puzzle games, MMORPGs to mobile phone apps.

Brands we have worked on include:
Assassin’s Creed, Brothers in Arms, Championship Manager, Commandos, Crash Bandicoot, Eyetoy, F1, Far Cry, Gran Turismo, Heavy Rain, Hitman, Jak and Daxter, Just Dance, Mario Kart, Medievil, Professor Layton, Pop Idols, Sega Rally, Pokemon, Rainbow 6, Sonic, Splinter Cell, Spyro the Dragon, The Getaway, uDraw, Uncharted, Wii Fit, Wipeout

Past and current clients include:
Activision, Blizzard, Codemasters, Electronic Arts, Jagex, Microsoft, Nintendo, Sega, Sony, Square Enix, THQ, Ubisoft, Vivendi Universal Games, and Warner Bros Interactive Entertainment