Media

Media is where Some Research got its start. We have completed over 100 qualitative research projects covering planning, strategic communications analysis, creative development and finished film review, including over 25 projects for the UK TV industry such as:

Analysis of pilots and first series (particularly comedies)
Development analysis for programmes going through change
Trail analysis
The creation and piloting of the brilliant, if ill fated, “Fame index”
Current affairs analysis
Sports analysis

Related qualitative research in leisure and home entertainment has focused on:

Marketing of home videos (individual titles and compilations)
DVD software and hardware development
Family entertainment and cartoon
Strategic brand review for BBC Sports Marketing
Development work for BBC's Onside
Development work for Channel 4's coverage of cricket and Italian football
Strategic analysis of spectator desires and behaviour for English First Division Rugby followed by rebranding

Past Clients:
Alliance & Leicester , The BBC (over 20 projects), Cadbury’s, Carlton, Channel 4, Clarks, COI, Columbia Tristar, Eden Vale, HTV Wales, Marks & Spencer, MGM/UA, Premier Rugby, Proctor & Gamble, Renault, Sports Marketing Surveys, Warner Brothers

Past Partners:
TWBA / London; Mother; Publicis and Zenith Optimedia