Brainstorming

A methodology that allows interested parties to collectively originate, develop, and refine ideas.

Excellent method for hot housing marketing and strategy solutions.
Promotes collective, team based solutions.

A typical day would involve 12 / 14 people and would be divided into four parts:


1. Presentation of dilemma and related issues (prepared in advance).

2. Rapid generation of potential solutions.

3. Presentation of favourite solution candidates by teams .

4. Selection of most promising solution candidates with agreement on next actions.